Fundamentals of International Business

A Canadian Perspective

Author :
David Notman
Publisher :
Thompson Educational Publishing
Publication date :


Using real world examples and instructive case studies, this resource helps students gain a well-rounded understanding of international business theory and practice. This all-new, all-Canadian resource takes a fresh look at trade, marketing, logistics, the supply chain, culture, politics, and economics in the context of international business. The student resource and supplements were specifically developed to meet the curriculum requirements of International Business Fundamentals.

Fundamentals of International Business

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